Be apart of what you love. Fanhandle offered a unique space where influencers, celebrities, and leaders could engage with their communities on their own terms. Tailored to meet specific needs, the platform allowed community leaders to choose from a range of features to best connect with their followers.
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As Chief Creative, I played a central role in various key areas of the company. My responsibilities included supporting outreach to potential clients and collaborating closely with engineering and business teams to design and define the product and its features. I also worked directly with clients in Hollywood, the professional sports sector, and the modeling industry, contributing significantly to the successful launch of their online communities.
Developing Fanhandle involved coordinating many intricate parts, especially when it came to engaging with potential clients. Recognizing that a platform for fans needs influential individuals and entities with substantial followings, our focus shifted towards creating compelling sales collateral and creative work tailored to each prospect. Systematically approaching this collateral significantly improved our efficiency and effectiveness.
Leveraging my comprehensive understanding of the design tools available at the time, I delved into the use of components and design systems. This approach streamlined the customization of assets, enabling us to present personalized and persuasive visuals to potential clients. By doing so, we could more effectively demonstrate the unique value of Fanhandle, showcasing how it could cater to their specific needs and those of their fans.
